Re-imagining backpack design
Benedicte looked at the length of the back, the composition of the head, chest and neck as well as shoulder width and considered how all of these things would impact the way a backpack is worn. The straps are ergonomic, there are no external pockets and the back length has been shortened compared to a traditional pack. Hours of research went into this. She didn’t just minimize the dimensions of existing products for a better fit and pastelize the colors to become softer and more accessible. She created a whole new product. She wanted to create a bag that can handle everyday life without question; one that’s as at home in the city as it is out on the trails. A bag whose features have been considered to compliment women’s lifestyles and whose proportions were designed to mimic her own.